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LG is a South Korean brand, with its headquarters in Yeouido-dong, Seoul. The company, formally known as Lucky Goldstar has well over 80,000 staff. The company has been on its feet trying to be innovative and creative to come up with the best new ideas. Looking at its track record, LG has little to disappoint. Having adopted the new name and corporate logo, the brand hopes to maintain its basic principles of global, tomorrow, energy, humanity and technology. LG has numerous products to suit the wide range of customer preferences. All products are well thought out and executed with perfection.
LG was founded in 1958. Back in the day, it was known as Goldstar. The brand arose from the need to provide appliances to people after the war ended. By then, the LG brand was made of three companies, Goldstar being the first and LG Chem and LG Households. The products manufactured by Goldstar were at first strictly meant for domestic use. As years went by, the company began to export its products. This took place in the late 1970’s. 1994 was the turning point when Goldstar officially changed its name to LG Electronics. This was not all. The brand also adopted a new corporate logo. Over the years, this brand has taken great strides in ensuring that it produces high quality products. This has led to the company venturing into new frontiers in the technology world.
Due to the quality of its products, LG has experienced a lot of success. The company has managed to stand out in every single venture it takes. Some of its major achievements include:
l Shifting from a domestically trading company to a globally trading company, LG was able to acquire Zenith. This was an American company, producing TVs. This acquisition delivered tremendous growth for LG as it expanded into foreign territory.
l In 1997, the world’s first ever CDMA digital mobile phone was manufactured by LG.
l A year later, LG became the first ever company to produce a 60 inch plasma TV.
l LG was the first electronic company to have an 84 inch ultra HD TV.
l All the hard work that LG was putting into its products was finally paying off. The company became recognized by many and was ranked in the top 100 global brands. This was in 2005.
l In 2010, LG ventured into the manufacturing of smartphones. This has been a major success as the public has responded positively to the new series of LG smartphones.
LG is well known for its quality products spread across 5 sectors namely communication devices, entertainment, home appliances, energy solutions and vehicle add-ons. This brand has a lot of products to offer to the public. Some of its amazing products include the following:
- Washers such as dish washers as well as washing machines.
- Air conditioners.
- Smartphones, tablets and other wearable technology gadgets.
- TV sets and computer monitors.
- Home theaters and sound systems.
- Refrigerators and microwaves
The list of LG products is quite lengthy. With all these products, LG has definitely matured as a brand and it makes Life Good.