Acer, the most aggressive player in the market of computer hardware was formed in 1976 in Taiwan by Stan Shih, his wife Carolyn Yeh and five other people. Headquartered in Xizhi, New Taipei City, Taiwan the company ranks fourth in the market among computer giants. The company offers a wide range of excellent products like tablets, television, servers, computer peripherals, smartphones and storage devices.
The Acer group is a family of three brands - Acer, Gateway, and Packard Bell. These three brand focus on unique characteristics and cater different audience to get the best response from global PC market. The business operations of the company are divided into two groups: Device business group and other business group. Both the groups work on different verticals to get the best cohesive result. Device group focuses on designing, marketing and services of computer hardware while the IT services, ecommerce and cloud hosting is done by another group.
Acer is widely known for its new innovations especially for displays, TV and laptop screens. The innovative technology in laptops, notebooks, mobile phones has raised the value of the company among the users. The sleek screens, faster technology of business notebooks are well designed keeping the mind the corporate environment. The sustainability and reliability comes with the brand name and Acer is the synonymous s of the same. Acer TVs have also raised the bar and offer better panoramic views and clear image. The products by the company are value for money.
Due to the market shift from laptops and computers to other technology, Acer is moving into IT services and software, cloud computing. Acer has pioneered Build Your Own Cloud, to customize the storage in cloud by the users themselves. Acer’s shift from computer hardware to IT services has clearly indicates that the company will be ahead of the game by 2020.
The company is strongly committed towards the environment. The company believes in global sustainable development and thus makes sure that the development done by the company are environment friendly.